Fashion: The Italian weekly B2B magazine

An unbeaten leadership among B2B fashion magazines: Fashion, the must-read weekly for textiles and clothing for 40 years, actually covers much more.
From fibres to yarns and textiles, men's, women's and kids' fashion to lingerie, fitness wear to accessories, Fashion offers a close up on each link in the production chain and on the key markets for made in Italy with its in-depth surveys, interviews, trend analysis and market researches. Using the same methods, the magazine also explores sectors like eyewear, jewellery and watches. With 20,000 copies every week, the only "Italian fashion weekly" punctually dialogues with retailers, representatives, entrepreneurs in the textile and garment trade, designers, consultants, category associations and trade fair organisations, showing a deep feeling with the market and its changes. Among the major themes of 2010, the spotlight will be on retail: from franchising to the outlet store boom, from e-commerce to showrooms. Fast fashion, with its dynamic effects on production and distribution, will also be explored in depth.

 Bi-lingual publications

Fashion: Made in Italy Special

Our magazine is launching a new project to analyze in detail a topic of great interest: Made in Italy. Through two issues published in Italian and English, out in late May and late November, Fashion takes stock of a concept that encompasses the culture, excellence and savoir faire behind the global success of our country. Among the relevant topics, we examine the concept of Made in Italy (what is meant by this expression as well as what current laws are in force to govern it), a series of case studies in different product sectors and a map of the international markets that are currently most promising for our textiles and clothing, with input from spokespeople at revelvant organizations including ICE- Istituto per il Commercio Estero, Smi-Sistema Moda Italia and Emi-Ente Moda Italia. In addition to the regular print run, these special issues will be supplied to top buyers from various countries in an e-paper edition.

FashionCalendars: information pocket-size

The FashionCalendars are pocket-size "instruction manuals" in Italian/English, published during the men's and women's fashion weeks, but also Pitti Uomo and Pitti Bimbo, with detailed information about the fairs, the catwalk shows, the showrooms.

2011 represents an important turning point for FashionCalendar: the "business to business" emphasis will be even stronger, while the size and layout are evolving to mix creativity, clarity and functionality.

As comprehensive as before, with more content than before, it is designed to meet the needs of industry professionals who have little time to read but who really want to keep up to date. Particular emphasis has been placed on distribution. The publication can be found not only at fashion shows, trade fairs and related events, but also in showroom, hotels, clubs, restaurants, boutiques and multi and mono-brand stores.

Creativity Guide: close up on the new talents

The Creativity Guide is decidedly one of a kind: more and more appreciated by buyers, fashion houses and entrepreneurs, it is published in Italian/English every two years and focuses on the most interesting emerging fashion talents on the worldwide scene, selected by the editorial staff of Fashion together with a "jury" of international experts following criteria of originality, innovation, commercial value and research. Not just a survey of names and addresses, this booklet - produced in a practical yet elegant format - contains, besides in-depth portraits of every single designer, the updates about international schools of fashion and design, major styling bureaus and competitions in Italy and abroad.

Worldwide Exhibitions Guide: a tour in the fashion fairs

The Worldwide Exhibitions Guide is published once a year (in December) in Italian/English and provides synthetical descriptions, dates, locations and contact information, selected by our editorial staff, about all the international exhibitions divided per market segments (womenswear, menswear, childrenswear, etc.). The costant updating is the plus of the Guide, along with a practical format and the distribution at the most important fashion events. The Worldwide Exhibitions Guide is an essential tool to plan the activity of textile-clothing operators all over the year.

For further information download:

Mediakit 2012 (PDF)
Editorial Schedule 2012 (PDF)

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